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peek & cloppenburg
opening campaign
favourite
pieces
Local Heroes. In 2012, Peek & Cloppenburg expanded their Düsseldorf sales floor. We involved local artists such as Campino in a campaign to emphasise the brand’s Düsseldorf roots.
shooting
Following on from the celebrities, all of Düsseldorf’s residents are now integrated in the promotional campaign. Everyone is invited to present themselves in their ‚favourite item’ – the winner receives a voucher for a professional photo shoot. And: their favourite item is reproduced in a limited edition and included in the Peek&Cloppenburg range.
BRAND COMMUNICATION / EVENT MARKETING / BRAND DESIGN / PITCHPRESENTATION
CLIENT: PEEK & CLOPPENBURG — 2013 @ mcgarrybowen dentsu network
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