Ifflandstrasse 50

D-22087 Hamburg

peek & cloppenburg

opening campaign

favourite

pieces

Local Heroes. In 2012, Peek & Cloppenburg expanded their Düsseldorf sales floor. We involved local artists such as Campino in a campaign to emphasise the brand’s Düsseldorf roots.

shooting

Following on from the celebrities, all of Düsseldorf’s residents are now integrated in the promotional campaign. Everyone is invited to present themselves in their ‚favourite item’ – the winner receives a voucher for a professional photo shoot. And: their favourite item is reproduced in a limited edition and included in the Peek&Cloppenburg range.

BRAND COMMUNICATION / EVENT MARKETING / BRAND DESIGN / PITCHPRESENTATION

CLIENT: PEEK & CLOPPENBURG   —   2013 @ mcgarrybowen dentsu network