Ifflandstrasse 50

D-22087 Hamburg

kms california image campaign 2.0

streetwise styles

The ‚And who are you’ campaign goes into phase 2, and one step ahead: unsually for the hairdressing market, ‚real’ people from the streets are cast to provide their very own personal style statements.

Individuality is inherent to the website: Stylists can configure the kms website template to their own needs, selecting content and information to specifically cater for their salon’s and clients’ needs.

BRAND STRATEGY / BRAND COMMUNICATION / CORPORATE DESIGN / EDITORIAL DESIGN / DIGITAL BRAND EXPERIENCE

CLIENT: KMS CALIFORNIA  —   2013 @ mcgarrybowen dentsu network