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kms california image campaign 2.0
streetwise styles
The ‚And who are you’ campaign goes into phase 2, and one step ahead: unsually for the hairdressing market, ‚real’ people from the streets are cast to provide their very own personal style statements.
Individuality is inherent to the website: Stylists can configure the kms website template to their own needs, selecting content and information to specifically cater for their salon’s and clients’ needs.
BRAND STRATEGY / BRAND COMMUNICATION / CORPORATE DESIGN / EDITORIAL DESIGN / DIGITAL BRAND EXPERIENCE
CLIENT: KMS CALIFORNIA — 2013 @ mcgarrybowen dentsu network
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