kms california brand relaunch
it‘s all about individuality
KMS California stands for ‚Freedom of Individual Style Expression’. From this positioning we developed a business model that not only support stylists in craftsmanship and creativity, but also as business partners in the launch of their personal salon brands.
kms print ads
Why focus on a specific style if you can have them all? Be and look whichever way you want to right now – and tomorrow. Our protagonists bring this to life with a twist of wit. And who are you?
Relevant content gets a new shape – attractively packaged in a magazine format. This way, entertainment at the hairdressers becomes relevant and appealing. KMS Magazine loses advertising slogans and gets real readable editorial content on fashion, music and culture.
mobile crm solution
Using the mobile CRM-App stylists can organize, advise – and better retain – their customers.
This interactive iPad Magazine makes stylists their own editors. Freely selectable content and subtle brand integration enables them to connect with their clients in an ultra-modern and relevant light.
Individuality on every level, from styling to marketing. And a 30% increase in turnover in the first year.
BRAND STRATEGY / BRAND COMMUNICATION / CORPORATE DESIGN / EDITORIAL DESIGN / PACKAGE DESIGN / DIGITAL BRAND EXPERIENCE CLIENT: KMS CALIFORNIA — 2011 @ cayenne werbeagentur