Ifflandstrasse 50

D-22087 Hamburg

goldwell package design

a clear statement

Goldwell’s packaging design was lacking a common thread and was generally perceived as undesirable and non-differentiating. 

the design

We gave the design a very clear characteristic: A red bottom-line allows for high recognition value.  Goldwell’s square logo shape was applied across the product range – where possible, all packaging was made rectangular in shape with rounded edges. Imprints additionally added a special touch and feel.

shape & detail

special editions

Smart limited editions attract attention and increase salability in salons.

PITCHPRESENTATION / PACKAGE DESIGN   –   CLIENT: GOLDWELL   –   2014 @ mcgarrybowen dentsu network