goldwell package design
a clear statement
Goldwell’s packaging design was lacking a common thread and was generally perceived as undesirable and non-differentiating.
We gave the design a very clear characteristic: A red bottom-line allows for high recognition value. Goldwell’s square logo shape was applied across the product range – where possible, all packaging was made rectangular in shape with rounded edges. Imprints additionally added a special touch and feel.
shape & detail
Smart limited editions attract attention and increase salability in salons.
PITCHPRESENTATION / PACKAGE DESIGN – CLIENT: GOLDWELL – 2014 @ mcgarrybowen dentsu network