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Start with an inspiration, then deconstruct it. Preserve the essence, mix in some cultural references and then reconstruct it into something new. Taking elements from the past and bringing them to the future with a completely new twist. It’s about „Elegant Edge“, „Style Clash“ and „Reinvented Tribal“.
TREND CONCEPT / TREND SHOOT/FILM / TREND BOOK — CLIENT: GOLDWELL — 2015 @ mcgarrybowen dentsu network